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The CEO and founder of Buttercups, Arpita Ganesh, is India's foremost lingerie expert....
In 2008, Arpita discovered her true calling in lingerie styling and launched Buttercup Clothing, a retail lingerie boutique in Hyderabad.
In order to provide women a tool that would help them in finding their perfect fit, she launched the ABTF, or A Bra That Fits App, and consulted for international brands in the capacity of a lingerie expert for India markets.