Arnav Patel, Author at Inc42 Media

On my way to work in Bangalore last week (I’m an intern at a chatbot company), I was listening to Radio One, an Indian radio station, when I heard an ad for a competition. At first I didn’t think much of it. Phone-in radio shows are nothing new in India. But then the radio show host said something curious: “WhatsApp us your messages at…” I realized that, in India, WhatsApp isn’t a feature or an app like Uber or Swiggy but rather a basic utility like Internet or cell reception. While those in the Western world were first exposed to the Internet through web pages on the desktop, Indians came online through WhatsApp. Today, if you want to stay in touch with your family and friends, you need WhatsApp. The phrase “WhatsApp me” has replaced the phrase “call me” or “message me” for millions of Indians. The welcoming green interface, with its ubiquitous “Type a message” bar at the bottom is our home on the Internet. That innocuous radio ad made me realize that India is ready for the chatbot revolution. Online user engagement today generally occurs through websites or apps. But, if you are the average Indian netizen, both of these channels offer a bad user experience. You probably own a relatively cheap smartphone, so past a set of core apps that you already use, you don’t have the space to download new ones. To try out a new service, you have to uninstall an existing app and install the new one. Don’t like it? Uninstall the new one and reinstall the old one again. Too much effort? You could use your web browser, but who wants to do that? The mobile web is slow and clunky, and very few of websites are optimized for your phone, so you will probably spend half your time pinching to zoom. Suffice it to say, the current model of engaging users is not sustainable. New Indian companies find it increasingly hard to gain and more importantly keep users. Messaging could solve many of these problems. We already use messaging for business in India. Whether it’s talking to another startup or to your local sabziwallah (vegetable seller), you can get a fair number of services done over WhatsApp, provided you have the right numbers. But responding to thousands of queries over WhatsApp, manually, is not scalable for businesses. Enter the chatbot. Chatbots are essentially apps that talk back to the user. You can build them across a whole host of existing platforms — Messenger, Kik, Telegram, and even the web-browser — so users don’t require a new app to use them. They are optimized for mobile use, they never tire, they always listen, and they require little to no maintenance. Imagine if you replaced your web-based order process with a chatbot. The webpage would have to load once, the user would not have to pinch and zoom to find the appropriate button to press. New users would be far more likely to return because their experience would be better. This bot for example does a good job finding you a healthcare specialist: Chatbots make the Internet a better place for everyone. The user gets a familiar interface that has no friction associated with its adoption. The company, as a result, gets higher user engagement without the hassle of a human dependent back-end. In the rest of the world, chatbots may be a craze that could die out soon. For India, though, they will revolutionize the way we use the Internet. Originally posted on VentureBeat. Note: The example bot used in this post is different from that used in the VentureBeat article.

ReNew Power Secures $450 Mn Funds Through Dollar Bonds

Humanoid Joins ISRO’s Gaganyaan Space Mission Set For Dec 2020

SaaS Startup SmartKarrot Grabs Angel Funding To Ramp Up Indian Operations

Even The World’s Richest Man Cannot Avoid WhatsApp Hacking

How FarEye Is Using ML To Bring Foresight Into The B2B Logistics Journey

Inc42 UpNext: Droom Banks On Frugality And Tech To Climb Out Of Losses Ahead Of ...

Helloverify Is Bringing Instant Background Checks To India’s Burgeoning Gig Econ...

Inc42 UpNext: How MobiKwik Broke Free Of Discounts To Build Its Super App Future...

UIncept’s iXi Summit 2020 To Bring Together Investors, Startups And C-Suite Exec...

Budget 2020: Will Sitharaman Make Healthtech More Accessible, Affordable For Ind...

Madhya Pradesh Startup Hub: Incubators Drive Startup Growth In The ‘Heart’ Of In...

How Will The Evolution Of Mobility Shape The Future Of Ride-Hailing?

Arnav Patel

India Is Primed For The ChatBot Revolution

Featured Stories

Massive Demand And Finite Supply: The Conundrum For India’s Food Delivery Startu...

Despite $12.7 Bn Funding In 2019, Indian Startup Funding Deals At A 5-Year Low

How Do Online Food Delivery Services Like Zomato, Swiggy Work?

Private Crypto Entrepreneurs Motivated By Personal Fortune: Subhash Chandra Garg...

Will Oyo Bubble Burst In 2020 As ‘Toxic’ Culture Comes To Light?

Paytm To Sell FASTags At 3.6 Lakh Common Service Centres

With 2 New Unicorns, 49% Funding Growth, 2019 Was Really The Year For Enterprise...

Can India Trust Organic Food? Startups On The Health Food Challenge

Incubators Take The Lead In Driving Goa’s Emerging Startup Ecosystem