AI Has The Potential To Address The Digital marketing Issues Such As Data Overload And Modern Consumers’ Expectations
It is whilst discussing how AI will transform the digital marketing realm, that the famous American Researcher Roy Amara becomes more relevant than ever. Amara’s law states that we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.Realistically speaking, that era is still distant with our existing technologies. However, there are certain elements in which AI is changing digital marketing now.According to IBM, we create 2.5 quintillion bytes of data every day. Out of which, only 33% of the total data we produce being actually valuable for marketeers.With a hypothesis that combining these three elements would make a hit series, Netflix made it a reality by producing “House of Cards”.
We have countless articles that predict an optimistic future for AI in marketing – promising a future where AI would replace human minds in conceptualising marketing strategies or even creating their own Ads.