Will Floryo's Traditional Methods Disrupt The Atta Industry?

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The Rise of Packaged Atta

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Market Growth

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D2C Brands Enter the Market

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Floryo's Unique Offering

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Founder’s Vision and Growth

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Tech-Enabled Approach

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Future Plans

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How Floryo Aspires To Outpace Legacy Brands Like Aashirvaad Atta With Its Traditional Stone Mills

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Will Floryo's Traditional Methods Disrupt The Atta Industry?

The Rise of Packaged Atta

Traditional stone mills once flourished in Indian households, but the past two decades have seen a shift to branded packaged atta like Aashirvaad and Fortune.

Market Growth

The packaged atta industry is projected to grow at a CAGR of 13.71%, reaching INR 24,000 Cr+ by 2032, with a shift towards healthier, less processed foods post-pandemic.

D2C Brands Enter the Market

D2C brands like Chakkizza and Namma Chakki are emerging, with Floryo, founded in 2022, aiming to preserve traditional milling methods and offer fresh, minimally processed flour.

Floryo's Unique Offering

Floryo focuses on freshly made, minimally processed flours, offering multigrain, single grain, and gluten-free options to cater to health-conscious consumers.

Founder’s Vision and Growth

Founder Manohar Kumar aims to disrupt the market with high-quality, customer-centric products, growing Floryo’s revenue from INR 1 Cr in FY23 to INR 4 Cr in FY24.

Tech-Enabled Approach

Floryo uses traditional stone mills enhanced with IoT and AI for responsive manufacturing, ensuring fresh milling and customisation based on customer orders.

Future Plans

Floryo plans to expand to offline stores and multiple South Indian cities by 2025, aiming for an ARR of INR 36 Cr while overcoming distribution and consumer awareness challenges.

How Floryo Aspires To Outpace Legacy Brands Like Aashirvaad Atta With Its Traditional Stone Mills