Why Paytm Struggles Amidst Growing Merchant Payment Rivals

Current Situation

Paytm, despite 40M merchants, faces a drop in transactions.

Competition Intensifies

Competitors like PhonePe, BharatPe, and Google Pay are gaining market share, while Paytm's sequential growth in merchant numbers is only 3%.

Loan Disbursement Decline

Loan disbursement fell by 63% QoQ and 58% YoY, with merchant transactions dropping by 4%.

 Active Device Reduction

Active devices fell by 1M in Q4, and the loss of Paytm Payments Bank impacts merchant retention.

Collection Challenges

Paytm ended its collections side for postpaid and personal loans, leading lending partners to deploy their own recovery teams.

Leadership Issues

Key business leaders have exited recently, and CEO Vijay Shekhar Sharma is taking a more central role.

Future Outlook

Focus on corporate governance and new leadership is critical to win back merchants and lender confidence to revive growth.

From Loans To PoS Devices: Can Paytm Revive Its Hot Merchants Biz?