Why Netflix India Pricing Strategy Implemented in 116 Countries

By Team Inc42

Netflix had lowered its subscription prices across all its plans in December 2021, bringing its lowest plan at INR 149 per month for Indian market

Netflix has seen a 30% growth in customer engagement and 24% revenue growth year-on-year in India in 2022 following the price reduction

Learning from this success, we reduced prices in an additional 116 countries in Q1: Netflix

“We believe that increasing adoption in these markets will help to maximize our revenue in longer term,” the streaming giant added.