Every D2C Brand has their eyes on the Mamaearth IPO Here’s why its important for the changing D2C landscape!

Global tensions are affecting market sentiment, which was already on a downward trend.

Negative Market Sentiment

Retail-Ecomm line is blurring. D2C brands now consider  omnichannel as key and retail as a priority.

D2C Brands Are Changing

It has the branding & digital marketing of a D2C brand, but the core is of a retail brand.

Is Mamaearth A "Pure" D2C Brand?

The performance of this IPO listing will inform D2C Brands about how to tailor their operations in this landscape.

How Can Other D2C Brands Benefit? 

SUGAR, WOW Skin Science, Purplle, etc. are watching Honasa’s IPO to see if its hybrid services-plus-products model succeeds.

Litmus Test For Rivals

Amidst the negative sentiments, HCL might have a trump card? Swipe up to find out!