Why Is Flipkart Betting On Quick Commerce Yet Again?
Quick Commerce Means Revenue
The recent shift is driven by the revenue boost. The initial skepticism over rapid deliveries has yielded to consumer demand for convenience, making swift deliveries a lucrative choice for the platform.
Capitalizing On The Wave
The momentum around other quick commerce platforms like Instamart, Zepto, and Blinkit has attracted Flipkart to quick commerce and the large grocery pie.
3rd Time's The Charm?
After 2 earlier attempts, Flipkart eyes success in grocery with Quick Commerce, leveraging its delivery platform. Walmart's expected $600M infusion could fuel profitable growth and secure its position against emerging rivals.
Why Quick Commerce Makes Sense For Flipkart
Flipkart boosts Quick Commerce with EKart's robust last-mile network. Potential Dunzo acquisition adds vital hyperlocal intelligence, enhancing efficiency in the competitive quick commerce arena.
The Last Push For Flipkart
Despite many clear advantages for Flipkart, it does not have the luxury of time and cannot fail in its grocery push yet again. That’s because ecommerce and quick commerce are converging fast.