What Propelled Mamaearth And Honasa Towards Profitability?

Strategic Omnichannel Expansion

Mamaearth was largely an online-only brand until the COVID-19 pandemic. It then expanded to retail stores, reaching 10K outlets by late 2020.

Balancing Online and Offline Sales

By FY24, Mamaearth derived nearly 35% of its revenue from offline sales.

Acquisitions for Growth

Honasa acquired brands like BBlunt and Dr. Sheth’s, catering to both premium and mass-market segments, boosting growth.

Direct Distribution Model

In FY24, Honasa adopted a direct distributor model in top cities, reducing costs and improving profitability by eliminating super stockists.

Focus on Innovation and New Brands

Honasa built new brands like Aqualogica and The Derma Co. In FY24, The Derma Co achieved INR 500 Cr ARR, with growth expectations to double.

Mamaearth’s Makeover