What Makes Nestasia The Go-To Brand For Home Decor Needs?


Founded in 2019 by Aditi Murarka and Anurag Agarwal, Nestasia offers home decor, bath, crockery, garden accessories, and kitchen utilities.

Business Model

Nestasia is a D2C brand, buying from Indian artisans and selling directly on Amazon, Myntra, TataCliq, Pepperfry, and Nykaa.

Digital Dominance

Nestasia generates 98% of sales online via its app and other platforms, with 2% from five offline stores.

Difficulties During the Pandemic

During the pandemic, the founders maintained customer trust through personal communication and focused on social media engagement.

Product Range and Success

Nestasia offers 4,500 items, with key revenue from dining, kitchen, and newly added bags and accessories, making up 18% of sales.

Future Plans

Nestasia aims to expand offline stores, integrate online-offline shopping, and implement loyalty programs, targeting EBITDA positivity by 2025.

How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs