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What Makes Nestasia The Go-To Brand For Home Decor Needs?

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The Big Billion Days Report Card (2)

Origin

Founded in 2019 by Aditi Murarka and Anurag Agarwal, Nestasia offers home decor, bath, crockery, garden accessories, and kitchen utilities.

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The Big Billion Days Report Card (2)

Business Model

Nestasia is a D2C brand, buying from Indian artisans and selling directly on Amazon, Myntra, TataCliq, Pepperfry, and Nykaa.

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The Big Billion Days Report Card (2)

Digital Dominance

Nestasia generates 98% of sales online via its app and other platforms, with 2% from five offline stores.

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Difficulties During the Pandemic

During the pandemic, the founders maintained customer trust through personal communication and focused on social media engagement.

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Product Range and Success

Nestasia offers 4,500 items, with key revenue from dining, kitchen, and newly added bags and accessories, making up 18% of sales.

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Future Plans

Nestasia aims to expand offline stores, integrate online-offline shopping, and implement loyalty programs, targeting EBITDA positivity by 2025.

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How Nestasia Aims To Become The Go-To Brand For All Home Decor Needs

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