Vahdam Founder Bala Sarda’s 9-Point Global Expansion Playbook

There is No Right Time 

Sarda believes that if a brand has the right differentiation factor and its founders believe in it, then it is perfectly alright to consider taking such a step.

Build A Strong Ticket To Win 

The need for a strong “ticket” or a strong factor to win in the global markets cannot be undermined. 

Tell A Value-Driven Brand Story

Vahdam focused on consistency, value addition to the supply chain, and making the consumers feel that they were contributing to a noble cause by consuming the products.

Understand The Regulations

It is very important for a brand to comply with government regulations for success in the global market, which vary from country to country.

Experiment Your Way In

Brands aspiring to go global need to experiment a lot to find the perfect partners as per their needs.

Understand Your Customer 

Talking to customers is the key to establishing trust and brand value, be it in India or abroad. 

Inventory Management

Planning inventory should get 5X more importance while expanding.

Getting The Pricing Right

If a brand is not sure about the pricing, it can begin with a mix of top down & bottom up approaches to find the balance and then find its way ahead using data points.

Building The Right Team

The brands can hire two people in foreign nations in-house and then go hybrid and add a few people from India. They can also hire employees locally and then have a set of freelancers.

Learn Vahdam's Overseas Expansion playbook in detail here: