Uber's Playbook For India’s Rapidly Evolving Cab Market

[{"selector":"#anim-ebc5fe7f-99e8-4bc2-a724-74d3e57dc57b","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ace5c649-265d-4aa3-9ce3-ef4a7d56075d","keyframes":{"transform":["translate3d(-122.04545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-263e3e71-30ba-4fdb-8f4c-aa2ab6b9204a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Uber's Push For Green Mobility

[{"selector":"#anim-63b088bd-277e-4480-abc3-96531324c74f","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66943c24-7b64-4e40-89da-f95a625ea12a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8fd46e7-1584-43ab-9c2b-b96cc191a7ae","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d5ab1738-0ac4-4d47-ba53-31b61a18a6fa","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-447a3de7-0e03-4ce4-8724-945e17e23e6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16971a49-d926-49e1-a75b-1d90bab22dde","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-eee6ff89-7f95-49c2-818d-fa5b3163e09f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2cc3dfba-f75c-48c5-9248-3fd9797db19b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.398437676089806%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Building On India’s DPI

[{"selector":"#anim-0e66522f-8d60-4e27-aa7b-f6944b4c490d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.793198420136765%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2e56aa2d-2ea6-43e5-9062-22f9543c18d0","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6904bfb7-09fd-4606-ab22-1519254181de","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a3ecf8e-7a77-4c95-ab2e-e1b8ec909280","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1d4e842a-a107-4c24-a139-6f094f09a8c1","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8500a667-fd62-473a-9504-0539724343dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-197765e1-8c36-4bd4-adea-35c402471d62","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5a14b822-245d-49f7-91ef-5e94683eaf9c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Forging Important Partnerships

[{"selector":"#anim-717a917d-a1a4-49a7-8ece-9409eb6017d8","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4988e351-e956-4382-a85c-600a254e01b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d969bf1-cae2-407a-b549-32cf79ccffe8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-02d09fc0-5504-4e3d-8223-f22be01c9f56","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96deb54d-32b1-4be4-a908-6940246bfcc4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3fe139e-c92b-462b-a39f-c4f60a6c9b4a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d436ff57-78a1-4cfe-9603-e22d8c8fdaa4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

But Why Does Uber Want To Win India?

[{"selector":"#anim-07a9c0fa-64fb-4cb4-a384-dfde1eea43fe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(8.04687487200394%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4519f419-1683-45bb-8f29-239fba8c62ba","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee926973-4c12-47b4-8a67-e8fb93b36a6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84c66931-fcf1-43c8-a0fc-7f9fef407dff","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4f67cd2e-7af8-4fec-9b0f-85240df42720","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d84b1b3-5242-416c-844b-335e6053b725","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a0d99a2-c12e-44ff-8591-656084b59d54","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2cd2b2ad-5673-4675-828c-8c4dea4afe67","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Explore Uber’s Playbook For India

[{"selector":"#anim-624a5359-4926-47ba-a66f-ba34a3e78267","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-753ed8fd-e369-42f1-a933-84a73bf41b48","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-150e9ee6-8d0f-4066-ad8a-3402190e9821","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee821a9f-42dd-439a-a60e-67178c562051 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-25.941574585101474%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Explore More!

Uber's Playbook For India’s Rapidly Evolving Cab Market

Uber's Push For Green Mobility

Uber launched Uber Green in Delhi, Mumbai, and Bengaluru, expanding its EV fleet with partners Lithium Urban Technologies, Everest Fleet Private Limited, Moove, and Zypp Electric to deploy 10,000 electric two-wheelers by 2024.

Building On India’s DPI

Uber is exploring the full gamut of mobility services ONDC can unlock. Uber is considering new services like intercity bus and metro rail ticket bookings in India through a partnership with ONDC.

Forging Important Partnerships

Uber's strategic partnerships with Adani, Tata, and Reliance gives Uber a competitive edge for winning the cab market in India.

But Why Does Uber Want To Win India?

With ONDC and Uber Green, Uber sees its India playbook contributing to its global business. “If the product works in India, it will work in other developing markets as well.” While India is the tech playground for Uber, it’s also shown signs of becoming a breakeven market.

Explore Uber’s Playbook For India