Secret Recipe Behind Myntra's Prowess In Customer Retention

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Myntra aims at personalization of the experience of every customer, for example: Launching FWD for GenZs, Luxury section, beauty section, etc.

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For Myntra, seamless pre purchase experience is important. Pre purchase experience includes focusing on app interface, suggestions, etc.

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Myntra enhances user experience with AI and AR integration, leveraging tools like MyFashionGPT and Virtual TryOn for improved suggestions and higher conversion rates.

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Seamless post purchase experience includes focusing on fasted deliveries, returns, and exchanges.

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40% international orders from Tier II and beyond. Core strategy includes personalized experiences based on buying patterns.

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According to Nandita Sahni, CEO of Myntra, said that Myntra aims at keeping their collection curated and fresh across beauty and apparel leading to better conversion.

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Watch the full session here:

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Secret Recipe Behind Myntra's Prowess In Customer Retention

Myntra aims at personalization of the experience of every customer, for example: Launching FWD for GenZs, Luxury section, beauty section, etc.

Personalization & Customer Segmentation

For Myntra, seamless pre purchase experience is important. Pre purchase experience includes focusing on app interface, suggestions, etc.

Pre Purchase Experience

Myntra enhances user experience with AI and AR integration, leveraging tools like MyFashionGPT and Virtual TryOn for improved suggestions and higher conversion rates.

AI, AR integration

Seamless post purchase experience includes focusing on fasted deliveries, returns, and exchanges.

Post Purchase Experience

40% international orders from Tier II and beyond. Core strategy includes personalized experiences based on buying patterns.

Attention to Non-Metros

According to Nandita Sahni, CEO of Myntra, said that Myntra aims at keeping their collection curated and fresh across beauty and apparel leading to better conversion.

Fresh Collection

Watch the full session here: