Assam,,India,-,February,19,,2021,:,Myntra,Logo,On
The Big Billion Days Report Card (2)

Secret Recipe Behind Myntra's Prowess In Customer Retention

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Myntra Acquires Pretr To Strengthen Omnichannel Presence
The Big Billion Days Report Card (2)

Myntra aims at personalization of the experience of every customer, for example: Launching FWD for GenZs, Luxury section, beauty section, etc.

Personalization & Customer Segmentation

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Hr,Manager,Working,At,Desk,,Searching,New,Employee,,Select,Resumes
The Big Billion Days Report Card (2)

For Myntra, seamless pre purchase experience is important. Pre purchase experience includes focusing on app interface, suggestions, etc.

Pre Purchase Experience

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Network,Or,Neuronet.,Chatgpt,And,Ai,,Artificial,Intelligence,Concept.,Smart
The Big Billion Days Report Card (2)

Myntra enhances user experience with AI and AR integration, leveraging tools like MyFashionGPT and Virtual TryOn for improved suggestions and higher conversion rates.

AI, AR integration

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Omnichannel,Marketing,,Multi,Channel,For,Customer,To,Buy,Products,,Young

Seamless post purchase experience includes focusing on fasted deliveries, returns, and exchanges.

Post Purchase Experience

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Myntra Gets $116 Mn Investment Boost From Flipkart

40% international orders from Tier II and beyond. Core strategy includes personalized experiences based on buying patterns.

Attention to Non-Metros

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Myntra Witnessed 45% Rise In Revenue To INR 2,466 Cr On Back Of Strong User Demand In FY21

According to Nandita Sahni, CEO of Myntra, said that Myntra aims at keeping their collection curated and fresh across beauty and apparel leading to better conversion.

Fresh Collection

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New,York,,Usa,-,1,December,2020:,Myntra,Mobile,App

Watch the full session here: 

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