Pepperfry, Nykaa, FabAlley Press Pause On Omnichannel Play To Go Big On Ecommerce
The Big Billion Days Report Card (2)

Omnichannel Plays To Dictate D2C Brand Success: 2024 Prediction 

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Blume Ventures Announces First Close Of Fund IV At $105 Mn
The Big Billion Days Report Card (2)

Earlier D2C brands were cashing on low interest rates globally as a result of which the VC money aided the quick expansion of the digital-first brands

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Omnichannel,Flat,Isometric,Vector,Concept.,Customers,Surrounded,By,Many,Communication
The Big Billion Days Report Card (2)

However post-pandemic, D2C startups have realised that they will have to build an omnichannel strategy to cater to offline markets and still depend on third-party marketplaces to sell online.

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Omnichannel,Marketing,,Multi,Channel,For,Customer,To,Buy,Products,,Young
The Big Billion Days Report Card (2)

Ashish Dhuwan from beatXP believes “In future, omnichannel strategies will become even more essential for the success of D2C brands.”

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Omnichannel Going To Be New Reality As People Switch To Ecommerce

For a seamless customer experience, brands need to integrate online and offline channels as new technologies continue to redefine consumer interactions, he added. 

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Deepfake,Or,Deep,Fake,Technology,As,Ai,Or,Artificial,Intelligence

Personalised experiences across channels will be provided through data-driven insights, making personalisation essential, AI & AR, will further enhance the omnichannel play of D2C brands.

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Ecommerce predictions for 2024

8 Ecommerce Predictions for 2024 by Inc42

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