Omnichannel Plays To Dictate D2C Brand Success: 2024 Prediction
Earlier D2C brands were cashing on low interest rates globally as a result of which the VC money aided the quick expansion of the digital-first brands
However post-pandemic, D2C startups have realised that they will have to build an omnichannel strategy to cater to offline markets and still depend on third-party marketplaces to sell online.
Ashish Dhuwan from beatXP believes “In future, omnichannel strategies will become even more essential for the success of D2C brands.”
For a seamless customer experience, brands need to integrate online and offline channels as new technologies continue to redefine consumer interactions, he added.
Personalised experiences across channels will be provided through data-driven insights, making personalisation essential, AI & AR, will further enhance the omnichannel play of D2C brands.