Olympic Champion PV Sindhu's Startup Bets

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In June 2024, Sindhu invested in Agritech startup Greenday’s FMCG brand, Better Nutrition, aiming to expand its NutriFarms project and biofortification technology.

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Greenday, founded in 2017, partners with Sindhu to address micronutrient deficiencies in India through biofortification and enhanced nutrition.

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Making another investment in July 2024, Olympian PV Sindhu backed D2C wellness brand Hoop, becoming both an investor and brand ambassador.

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Founded in 2022, Hoop offers pain relief, muscle recovery, and sleep support products sold on its website and e-commerce platforms like Amazon and Flipkart.

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