Meet The 35 D2C Brands From Inc42’s First Cohort Of D2CX

Ayurvedic Sutra

Founded by Neha and Abhinav Bansal earlier this year, Gurugram-based Ayurvedic Sutra is a D2C skincare brand catering to the increasing demand for Ayurvedic products. 

K9 Vitality

Founded in 2023 by Aman Patial, K9 Vitality is a D2C dog supplement brand offering probiotics and hip and joint supplements for dogs. 

Jolger

Founded in 2022 by Smitha Jacob and Dileep Kumar PS, Jolger is a D2C activewear brand offering men's and women's apparel, with men's activewear made from up to 45% recycled materials.

Mamamor

Founded in 2024 by Snehal Bansal, a mother seeking safe-to-use toys for her child, D2C toys startup Mamamor offers toys made from food-grade silicone.

The Theatre Project

Founded in 2021 by Vishakha and Sumeet Surana, The Theatre Project is a D2C snacking brand manufacturing popcorn and potato chips.

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