Meet India's Fastest Growing Ayurvedic Care D2C Brand – Nat Habit

Nat Habit

Nat Habit is a beauty and personal care D2C brand which wants to make natural wellness an everyday affair in Indian households with authentic ayurvedic care. 

Certified Products

Nat Habit sources raw materials daily and prepares the products in its ayurvedic kitchens. All end products are certified by AYUSH and GMP and undergo annual audits. 

Nat Habit's Growth

In FY23, the brand's revenue grew over 150% YoY, fueled by its patented facewash launch. R&D efforts targeted extending product shelf life to tackle e-commerce hurdles. Marketplace sales soared 25x

What’s Next

Nat Habit aims to strengthen its research and development capabilities and expand its product line, including shampoo, conditioner, soap, serum and all-natural hair colour.


It also plans to develop a mobile application, venture into offline retail, and enhance brand visibility through mainline marketing strategies—the brand eyes INR 25 Cr in revenue by FY25.

Nat Habit’s Personal Care Range Is Made From Fresh Ingredients To Nurture Natural Wellness