8 Biggest Ecommerce Trends To Expect In 2024

[{"selector":"#anim-ea5b90a4-f3e1-4b95-8039-d94940222f56","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55833f91-811a-43f8-a296-861e4994a9c9","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4bb286f-8fcd-41a5-ad19-50fbd5f383f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Only Meesho is in a position to challenge the Flipkart-Amazon duopoly. “Jefferies” said that Meesho is growing faster than the overall growth rate of the ecommerce industry in India.

[{"selector":"#anim-63991068-ecfa-463f-b042-e2c5c4b19713","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47a2ecf0-8461-4461-9f2a-872a604b88db","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bef6e472-cf80-423a-b698-4adf892fce86","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-22a60bb7-a44d-443c-bc34-72a1e43575d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c1f6667-8e7e-4705-b5f9-17c3c74e51e5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.302287265769667%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6926e503-9311-4f30-aaf8-2f594fa0c8ba","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdcb9657-c4c7-4a39-8007-40cc37f60095","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-532374ab-74f3-4052-97fa-fd238695d6ba","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Upcoming ecommerce policy is expected to impact Flipkart-Amazon the most as both have aggressively expanded in having partnerships and tie-ups with private-label brands over the past few years.

[{"selector":"#anim-64e48934-5464-4d86-bd4e-ddde8af74dc4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.302287265769667%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8e869db7-b1ca-4895-b01a-4d5d38bf4e42","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6036eabf-c113-4aa7-b128-f666d8c1fdbe","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d992a3c5-dd22-468a-b6bf-2f05e4c05de3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-22a97afe-3745-4287-9bf5-55fb464a4d29","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79c9737d-be21-48e3-87e2-bcca1f36bf20","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5aa5acf-cf41-4df4-9042-db6321007190","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ef6bbe57-2125-48eb-8b6c-e59a0adf2513","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

CBO Shireesh Joshi told Inc42 that in 2024, ONDC’s focus will be further expansion into cities and vertical expansion. Joshi revealed that large players such as Snapdeal, BigBasket, PhonePe, and Ola have joined the ONDC.

[{"selector":"#anim-bacfd950-4d87-4b72-8ee1-b73f42a9aa8e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.322952218136052%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0ecbd96c-b105-4615-85ee-608790b02f44","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79fb7ac6-586b-43d8-bcbd-1c265d40dff5","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7a40ba6-2d82-4f2c-a66b-aa3ad0508379","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-43fc9c1e-f30d-4bac-a6d7-2372bf441946","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e19dce6-5028-4a27-82fd-b4d0768a54f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce797370-3f65-43f0-b3a5-0dd9ebb921dd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ffa70e43-7e12-45cb-b22b-719722b3ecad","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Industry sources revealed that the next leg of growth for Tata & Reliance will come from digitizing their thousands of offline stores, bringing their brands into the digital sphere, and acquisitions.

[{"selector":"#anim-d84ace2e-cf27-40b0-b08e-9c0c29441690 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.307453503861264%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7773b651-1ae5-4bec-81e8-affe2d96649c","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea01d25e-ca32-4bd6-9dff-ce0ff8fd852c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-034b16d4-9d1d-4eb7-b191-d823a78415e4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d8ecc3a2-b506-4682-bdf0-b141ca5ed09f","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27de2c85-e560-4a74-b06b-74a4b41b54be","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb753180-4a92-45f1-8e4b-bcb6fc001432","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-dc6f2e37-a546-44e4-80bd-537418f3ec1e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Indian Tech Outlook 2024: Ecommerce Predictions

[{"selector":"#anim-20b3f892-31ee-41fb-a9b4-08fa84e198c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aea5c2fe-90d0-4121-b239-f3dbb74d8a8b","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3859a17f-fec9-42d1-adb8-9f314a3fc029","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe7fb293-2184-415e-9761-8820fc2d56a6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(24.283337793411544%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Explore All 8 Ecommerce Predictions For 2024

[{"selector":"#anim-2883d61e-333a-4e77-addf-4ad9aac2ed6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c15f2ee5-b0f0-4747-95f2-3695f8946d31","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-197c3ac9-4e6a-45fa-bf92-7fba98fc2537","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a648ef1-3c66-47c2-9314-85625bb42acd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.06347175981853%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Ecommerce Outlook 2024

8 Biggest Ecommerce Trends To Expect In 2024

Only Meesho is in a position to challenge the Flipkart-Amazon duopoly. “Jefferies” said that Meesho is growing faster than the overall growth rate of the ecommerce industry in India.

Meesho On Rise

Upcoming ecommerce policy is expected to impact Flipkart-Amazon the most as both have aggressively expanded in having partnerships and tie-ups with private-label brands over the past few years.

National Ecommerce Policy

CBO Shireesh Joshi told Inc42 that in 2024, ONDC’s focus will be further expansion into cities and vertical expansion. Joshi revealed that large players such as Snapdeal, BigBasket, PhonePe, and Ola have joined the ONDC.

Year Of ONDC

Industry sources revealed that the next leg of growth for Tata & Reliance will come from digitizing their thousands of offline stores, bringing their brands into the digital sphere, and acquisitions.

M&As Season

Indian Tech Outlook 2024: Ecommerce Predictions

Explore All 8 Ecommerce Predictions For 2024