Journey Through Curefoods' Subscription Model Strategies
Initially Curefoods opened as a subscription only platform, later they realised that Indian market will only subscribe, if they try, hence they rolled out “single orders”, which made the subscription plan work later.
Experimentation
20% of Curefoods’ audience complaint on food fatigue or repetitive dishes, Curefoods caters to this problem with a 14 days rolling cycle with no repeats.
Food Fatigue
To build a robust subscription plan, Curefoods built its own logistics team in ensuring timely arrival of food at the subscriber’s doorsteps.
In House Logistics
Along with catering to the food fatigue problem, Ankit Nagori’s startup also provides facilities like easy cancellations, cuisine change, and time change, on the platform itself.
Cancellation
To cater to a population like that of India, Curefoods provides different subscriptions based on individual’s needs - weight loss, high protein, etc.
Diverse Plans
Once the subscription is over, the customer won’t receive their food. It becomes important to remind the customer frequently.
Retention
Watch the full session with Curefoods’ Ankit Nagori here: