Curefoods Raises INR 300 Cr Funding To Debut In Offline Segment
The Big Billion Days Report Card (2)

Journey Through Curefoods' Subscription Model Strategies

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The Big Billion Days Report Card (2)

Initially Curefoods opened as a subscription only platform, later they realised that Indian market will only subscribe, if they try, hence they rolled out “single orders”, which made the subscription plan work later. 

Experimentation

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The Big Billion Days Report Card (2)

20% of Curefoods’ audience complaint on food fatigue or repetitive dishes, Curefoods caters to this problem with a 14 days rolling cycle with no repeats.

Food Fatigue

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The Big Billion Days Report Card (2)

To build a robust subscription plan, Curefoods built its own logistics team in ensuring timely arrival of food at the subscriber’s doorsteps.

In House Logistics

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Along with catering to the food fatigue problem, Ankit Nagori’s startup also provides facilities like easy cancellations, cuisine change, and time change, on the platform itself. 

Cancellation

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To cater to a population like that of India, Curefoods provides different subscriptions based on individual’s needs - weight loss, high protein, etc.

Diverse Plans

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Once the subscription is over, the customer won’t receive their food. It becomes important to remind the customer frequently. 

Retention

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Ankit Nagori’s Cloud Kitchen Startup Curefoods Bags $62 Mn

Watch the full session with Curefoods’ Ankit Nagori here:

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