IPL 2023 Free Streaming Boosts JioCinema: 50M New Downloads

JioCinema Said It Clocked Over 147 Cr Video Views During the First Weekend of the IPL and Attracted 10 Cr New Viewers

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The OTT Platform of Viacom18 Is Streaming the IPL for Free in a Bid To Take On Rivals and Grow Its User Base

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Viacom18 Acquired the Digital Streaming Rights for the Marquee Cricket Tournament for a Whopping INR 23,758 Cr for the 2023–2027 Period

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[{"selector":"#anim-7c500645-91fc-486e-8011-0faacddef527","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-370e0979-a33b-4fd5-9239-6d55375e35fd","keyframes":{"transform":["translate3d(0px, 50.33069%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21296ed9-1e99-4c68-b06b-d578a6704842","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7d534a2-a86d-4cb2-a165-419bfacba7c3","keyframes":{"transform":["translate3d(0px, 183.36662%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] JioCinema, led by Mukesh Ambani's Viacom18, is reaping benefits from streaming the Indian Premier League (IPL) for free, as the OTT service reported 5 Cr new app downloads during the T20 event's opening weekend on April 3 Learn more