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The Big Billion Days Report Card (2)

Instamojo Pivots To Challenge Shopify And Dukaan

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The Big Billion Days Report Card (2)
The Big Billion Days Report Card (2)

Strategic Pivot

Instamojo shifted from payments to DCaaS, focusing on helping small businesses set up online stores and a multichannel presence.

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Indian Sellers Sold Products To 70 Mn International Buyers on Shopify In 2021: Report
The Big Billion Days Report Card (2)
The Big Billion Days Report Card (2)

Competing Forces

Instamojo competes with Dukaan and Shopify, targeting MSMEs in their early stages, unlike Shopify's focus on larger enterprises.

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The Big Billion Days Report Card (2)
The Big Billion Days Report Card (2)

Unique Approach

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Instamojo offers affordable solutions tailored to MSMEs, leveraging its deep experience in payments to stand out.

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Facing Challenges

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Competing with Shopify and Dukaan, Instamojo must navigate profitability and sustainability hurdles in a competitive market.

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Future Plans

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Instamojo aims for profitability by 2025, focusing on lean operations and cross-selling to retain and attract MSME clients.

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Behind Instamojo’s Bold Pivot From Payments To Shopify Challenger

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