Instamojo Pivots To Challenge Shopify And Dukaan

[{"selector":"#anim-1c4430eb-62ef-4b9f-b377-162a499e8170","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92ac93bc-d786-4053-adde-d03a1379e9ea","keyframes":{"transform":["translate3d(-122.04545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff4394e4-2df2-4e71-9163-b866f79f98b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Strategic Pivot

[{"selector":"#anim-892f5cec-be6b-4948-84e4-c32e6225e8de","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c00eb247-e2c7-4bb5-83ec-842a37176683","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69a0d40b-1b9b-41f1-8321-62080248347c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-700f4f1f-72a5-401d-8458-34f4b87e4137","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9c28e69-baa2-461e-9247-7546863ddfd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b29f6e47-9665-4261-84a3-33a1d407b20d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f1be8325-de51-456a-bc49-724fc2c58e70","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1bc4997-e4d0-4374-aea5-6800454ffaf6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.656249876435453%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Competing Forces

[{"selector":"#anim-d43de221-a745-421a-9344-f5da858a33d9","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bf1b14c-11b7-4f82-82e3-2d2390373e10","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45f81b0c-3cde-43de-889f-4dc795abe688","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-cb0315cb-8fcf-4933-8cf8-b96fa2eca03c","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09b518f6-329e-4f06-b02e-dd2afd398d92","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-509b7771-f79c-46af-bb47-436fa52c31b3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a8f50c85-488a-4466-8fa1-a0c94cd3c8f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a142555-e3ff-45c5-b866-6c7f1d9286ad [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-57.81249974400788%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Unique Approach

[{"selector":"#anim-d684e006-ea0a-4ee8-9cd1-23a0ed4b873d","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b572b6d-93d9-4449-8871-b80c33a1ad01","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b39972e1-e112-4e68-b14b-5e377c05bfba","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e4c7b141-d029-4437-a51d-460e1ce8504e","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6021f890-5ca9-49ab-97fd-27ca1669c5aa","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f007ad8-3eb8-4b54-a439-5ce851be766f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-afb47c39-e80d-4ce6-ae1c-241b66bc168c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a97292c-6b51-4302-8637-a1d0a6b67b59 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.99609362838947%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Facing Challenges

[{"selector":"#anim-c94a1222-9a98-44f9-925b-642b74dcc93b","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1aeee69-2b21-4af8-ad1d-6b4f3ff63431","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6ef07c5-0446-4fbd-9534-9c2df81f9ce4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e1550344-1f56-4926-b1c5-7b2a722e18c9","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7814a1f7-7217-4894-a3ae-a46a5487311d","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0108b31b-5884-4ef5-90d9-ff450bbe6490","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8db3ce05-1ee6-4a96-a091-77f878172ff4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec9356f8-f82e-4b95-b190-049d16f2512b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-38.991406184612174%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Future Plans

[{"selector":"#anim-cae033ee-cc20-4586-a088-6f8ec93d9399","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-275b76ac-bfb3-44d1-b9d7-8993f6b964c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8468a52f-c348-40ba-957a-52bc8d5ce9a2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8e662d87-d1bd-4f51-a94a-872acc52174f","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fef054b-9e3d-4d48-819c-3591327b3985","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a2d0af2-bbf0-4508-8326-4b37064738a9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8deb72f2-fab0-4bc7-a29e-93c15a00d847","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fce9c00-57f5-4036-9301-ace24f13dc2a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.12189931823826%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Behind Instamojo’s Bold Pivot From Payments To Shopify Challenger

[{"selector":"#anim-16f31300-8665-4c0b-a704-eb6ceb76d721","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19b06d13-7ade-429a-9814-795cb65c93fe","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7921eff9-612f-43ca-84f1-149b75d66793","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b776ae11-6ee6-4408-9081-1a3d370c8b37 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(55.0625000354805%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Explore More!

Instamojo Pivots To Challenge Shopify And Dukaan

Strategic Pivot

Instamojo shifted from payments to DCaaS, focusing on helping small businesses set up online stores and a multichannel presence.

Competing Forces

Instamojo competes with Dukaan and Shopify, targeting MSMEs in their early stages, unlike Shopify's focus on larger enterprises.

Unique Approach

Instamojo offers affordable solutions tailored to MSMEs, leveraging its deep experience in payments to stand out.

Facing Challenges

Competing with Shopify and Dukaan, Instamojo must navigate profitability and sustainability hurdles in a competitive market.

Future Plans

Instamojo aims for profitability by 2025, focusing on lean operations and cross-selling to retain and attract MSME clients.

Behind Instamojo’s Bold Pivot From Payments To Shopify Challenger