Meet India's Fastest Growing D2C Lifestyle Brand

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Hammer Lifestyle

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Differentiator

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Growth

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What’s Next

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FAST42 2024 Edition — Unveiling The List Of India’s Fastest Growing D2C Brands

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Unveiling The List Of India’s Fastest Growing D2C Brands

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Meet India's Fastest Growing D2C Lifestyle Brand

Hammer Lifestyle

Hammer offers a wide range of cool gadgets and digital health gear, such as wired earphones and other FMCG products in the INR 1,500-2,500 price range.

Differentiator

Hammer lies in its ability to merge premium features with lifestyle and utility gadgets, all while adhering to an affordable pricing strategy.

Growth

The FMEG brand sells its products on its website, as well as ecommerce and quick-commerce platforms. Hammer’s Make-in-India mission took off well and it recorded INR 30 Cr in revenue in FY23.

What’s Next

Hammer aims to emerge as the ‘athleisure’ brand in the personal tech space, innovating more ‘smart’ products to take people’s lifestyles and health several notches higher.

FAST42 2024 Edition — Unveiling The List Of India’s Fastest Growing D2C Brands

Unveiling The List Of India’s Fastest Growing D2C Brands