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Meet India's Fastest Growing D2C Lifestyle Brand

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The Big Billion Days Report Card (2)

Hammer Lifestyle

Hammer offers a wide range of cool gadgets and digital health gear, such as wired earphones and other FMCG products in the INR 1,500-2,500 price range.

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Differentiator

Hammer lies in its ability to merge premium features with lifestyle and utility gadgets, all while adhering to an affordable pricing strategy. 

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Growth

The FMEG brand sells its products on its website, as well as ecommerce and quick-commerce platforms. Hammer’s Make-in-India mission took off well and it recorded INR 30 Cr in revenue in FY23.

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What’s Next

Hammer aims to emerge as the ‘athleisure’ brand in the personal tech space, innovating more ‘smart’ products to take people’s lifestyles and health several notches higher.

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FAST42 2024 Edition — Unveiling The List Of India’s Fastest Growing D2C Brands

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Unveiling The List Of India’s Fastest Growing D2C Brands

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