IndiaMART IPO: B2B Ecommerce Marketplace IndiaMART Goes Public
The Big Billion Days Report Card (2)

IndiaMart’s Dinesh Agarwal:  B2B Ecommerce Is Less About Branding, More About Functionality. 

Inc42 White & Red
IndiaMART Invests INR 7.5 Cr In Truckhall To Buy Compulsorily Convertible Debentures
The Big Billion Days Report Card (2)

According to CEO Dinesh, B2B ecommerce business is less about brand and more about functionality.

Inc42 White & Red
IndiaMART Along With 4 Indian Markets Land Into Notorious Markets List Again
The Big Billion Days Report Card (2)

The B2B business is based on trust and relationships, Agarwal added. However, while B2C ecommerce brands often resort to aggressive marketing strategies, B2B players are conservative. 

Inc42 White & Red
IndiaMART Board Recommends Issuance Of Bonus Shares, Dividend Of INR 20/Share
The Big Billion Days Report Card (2)

Agarwal said that irrespective of the segment in which a company operates, the objective is always to become profitable.

Inc42 White & Red
IndiaMart Records 19% Rise In Net Profit At INR 88 Cr In Q1of FY22

Agarwal also focused on the advertising vertical of B2B Ecommerce, which thrive on premium business model.

Inc42 White & Red
IndiaMART’s FY23 Net Profit Dips 5% To INR 297 Cr As Expenses Zoom

For B2B businesses, he said there are only two propositions – either they can provide enough value for customers to stick around or provide no value.

Inc42 White & Red
IndiaMART's $68 Mn IPO Is Oversubscribed 36X Since Monday

Due to a comparatively high CAC in the segment, B2B businesses have to eye higher average revenue per user and higher margins. 

Inc42 White & Red
IndiaMART IPO: B2B Ecommerce Marketplace IndiaMART Goes Public

Watch the entire session where IndiaMart CEO talks about B2B Ecommerce segment of India.

Inc42 White & Red