How Traya Is Competing With Unilever And L’Oréal In Indian Hair Care?

[{"selector":"#anim-7633398f-a408-4465-8964-edf8653e3b52","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06b6e117-acaf-4520-85c2-fa09949f4d44","keyframes":{"transform":["translate3d(-122.04545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69e715cb-a8e5-4d26-8277-3925c7962cbb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Indian Hair’s Legacy

[{"selector":"#anim-def18a5c-5679-4a2e-b15e-7c50e796eb2c","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcfbf6fd-86f5-4aa0-a529-f3338eb13be2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86296e04-7876-4675-a527-4323f86344e6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a23a4eca-2ba6-48c4-87aa-e99491a2da75","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f0e78a5-6f32-4d19-b7d1-a0381527575a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7e8563f-5d5c-4201-b5f1-10fd5144afee","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a3b7d585-46cf-4ba2-906a-24df1085c340","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e258da7-a305-4736-a2d4-b88efc061d01 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-30.575805546319167%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Rising Hair Care Challenges

[{"selector":"#anim-de242cb2-ff12-4f55-b9f5-6362d5a5884e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(25.120141449477284%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dd685392-e3d7-46df-b1ea-cdb8c7aaca59","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-198c445c-7f40-4fd7-ba8d-aad55f50c62c","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a0fc778-0773-4b6a-a95b-16e53720ae6e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c5bac493-6de3-43d5-bc55-1051e8120c8c","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a2d99f1-095c-49b8-9995-4067d3879640","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adf57c63-9ce1-413c-bf93-dda35a472009","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bb563d0c-a505-4c0a-a69a-13ec6977d554","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Post-Covid Hair Care Evolution

[{"selector":"#anim-bda2c714-05c0-4a83-9c85-d333df7b9df9","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b3e99eb-ef7b-4144-8b99-64d2b4b027cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30ea7ad8-7b86-47e5-87ae-73223b2bbd63","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-93ed7f7d-ede3-41d8-8c2b-35d24732a5c8","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a8c9636-fcd2-42cd-a01b-6180756561a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0364f70-fd32-4bc2-9674-a2c92943349e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-75c0bb3e-0d5e-4c91-852b-f15d83072cfb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5178ed96-8a88-40d8-abaf-38a7eadc54ef [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(13.56896950262244%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Traya’s Unique Approach

[{"selector":"#anim-e02f799f-4e17-4220-885f-96dc90ecd6a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.187499725041723%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dd40bd40-a146-45eb-b089-4cdce9bcec41","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f541388-d09b-428f-8f8d-258bcb1452af","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bacc2159-f697-432a-a6ff-22a0579ba344","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4e5c14a1-2966-46f1-87f3-02d48de3ebfc","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18310fd9-60b3-4251-896c-fbc6b5b5d5cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60054d87-31e0-46a3-ae4b-69717bb9907e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8fba606e-1ba1-4dd6-9493-c8e4bf59ec11","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Success and Growth

[{"selector":"#anim-707f8188-687a-4cdf-a677-66b684a51fe1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-17.86872538853092%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-445999da-ab42-4107-812a-711ddd22bad3","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a6f6855-71dc-4fb0-bd1d-076fafb92749","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-887c11f8-62d7-4d61-867d-d9375297ad8b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c158018b-df13-4585-bf03-f67bf8331532","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58c274af-e8e3-46ff-a823-5fa467846979","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38e88340-587c-4c85-9fdf-43170790b5e2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5382a9d9-7caf-41e5-ab71-211cb308dd3c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Future Roadmap

[{"selector":"#anim-ebe11ef1-c4c0-40bb-b6d4-e7cb7f66ac5d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-39.124999937151095%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-52dcc8c2-f4bc-4c24-9704-ac03d002953b","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10e5639c-3d06-4f28-b92c-c59dc098d334","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1db07a8e-d237-4def-a311-42f67c12bfa3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2235849c-8c93-43d5-be74-0361b4a8baed","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32f43be3-f1d8-42f3-8855-a72ecb0beee0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-521212f2-a28f-4f99-a2b1-5015682615ad","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-aa88a8c2-d254-4953-8e5d-4608192f68d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market

[{"selector":"#anim-2a7d1258-9c7e-4aa9-858e-094446b27f81","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fff3c7d0-8cb3-4006-8c51-47138cc6c703","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-848520a5-b381-48aa-b7af-72bd1c44f854","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43c21ca1-1ff3-416c-8304-88ec62e8e2a6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-3.8593753357734824%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Explore More!

How Traya Is Competing With Unilever And L’Oréal In Indian Hair Care?

Indian Hair’s Legacy

Indian hair is renowned for its thickness and strength, thanks to a diet rich in cereals, millets, oils, ghee, nuts, and oilseeds.

Rising Hair Care Challenges

Stress and poor nutrition are causing hair loss, expanding the hair care market to a $3 billion industry.

Post-Covid Hair Care Evolution

Post-Covid, D2C brands like Traya are meeting the demand for health-conscious, personalised hair care solutions.

Traya’s Unique Approach

Traya combines Ayurveda, Dermatology, and Nutrition, offering tailored hair treatments via app, website, and e-commerce platforms.

Success and Growth

Traya has served over 800,000 customers, mostly in non-metro cities, with a revenue of INR 61 Cr in FY23 and significant investor backing.

Future Roadmap

Traya plans to expand internationally and broaden its women's segment, focusing on efficacy and innovation in a competitive market.

How Traya Is Filling The Bald Spot Left Unattended By Unilever, L’Oréal & Others In The Indian Hair Care Market