How The Souled Store Took An INR 235 Cr Revenue Leap

BootStrapped For 5 Years!

Patel shared with Inc42 that the platform was profitable from the outset, remaining bootstrapped for five years. However, it faced challenges during the pandemic as the growth-at-all-costs mindset prevailed in the ecosystem.

Celebrity Endorsement

In a fiercely competitive fashion space, they frequently partner with celebs like  Sara Ali Khan and Hardik Pandya. These collaborations, alongside other marketing efforts, helped the startup gather over 1.4 million Instagram followers.

Bottom Line

Celeb endorsements can affect the bottom line, the cofounders shared their ways: Achieving profitability from the first order a customer places and maintaining a CLTV to CAC ratio of more than 2.5:1

Market Engagement

The startup conducts regular market research and executed notable campaigns in 2023, such as recreating the Brooklyn Nine-Nine theme song, hosting a ramen watch party for Naruto, and more.

Connecting GenZs

To appeal to Gen Z customers, the brand offers a fandom-driven collection with anime characters like Naruto. However, in 2024, it's strategically broadening its focus to include categories like sneakers and women's wear.

Embracing Omnichannel Play

the brand’s strategic plan for the next two to three years revolves around offline expansion and portfolio diversification while maintaining the online growth.

Decoding The Souled Store’s Explosive INR 235 Cr Revenue Leap