How The Souled Store Became An Omnichannel Lifestyle Brand 


Founded in 2013 by Vedang Patel, Aditya Sharma, Harsh Lal, and Rohin Samtaney, The Souled Store tapped into India's emerging ecommerce and pop culture trends.

Unique Selling Proposition

The Souled Store offers quirky apparel with pop culture references from Marvel, DC, and famous sitcoms, becoming an omnichannel lifestyle brand.

Growth And Expansion

The brand operates 22 retail stores across India and is present on Flipkart and Myntra, expanding its product range to casual wear, shoes, and more.

Revenue And Reach

In FY23, The Souled Store achieved a revenue of INR 235 Cr, serving over 70 Lakh customers and shipping about 2.5 Lakh orders monthly.

Overcoming Challenges

Bootstrapped for five years, maintaining profitability until the pandemic, the brand faced a net loss in FY22 but rebounded with investor support.

Marketing And Visibility

Collaborating with celebrities like Sara Ali Khan and Hardik Pandya, the brand focuses on efficient marketing and maintaining a strong CLTV to CAC ratio.

Future Plans

Aiming to establish 40 stores and diversify products in 2024, The Souled Store focuses on GenZ shoppers and expanding its offline presence.

Exclusive & Invite Only Gathering Of D2C and Modern Retail Leaders

Exclusive & Invite Only Gathering Of D2C and Modern Retail Leaders