How Quick Commerce Is Slowly Shifting To Marketplace Models
Growing Ambitions
Quick commerce went from delivering essentials to now delivering iPhones at your doorstep within minutes. quick commerce ambitions have grown far beyond what one expected at one time.
ONDC
ONDC has also pushed its electronics delivery game and many buyer apps are now connected to local sellers offering new products and short delivery timelines.
New Partnerships
Swiggy tying up with boAt, Instamart creating a Swiggy Mall for larger products, Zepto and Blinkit are selling apparel, and Swiggy Instacafe and Zepto Cafe are adding a different color to the quick commerce game.
New Categories
The quick commerce platforms will likely expand into fashion, pharma, and beauty categories too.
New Way For Quick Commerce
The line between ecommerce marketplaces and quick commerce platforms is fast blurring and this could have big implications for indie product makers, D2C brands, and large FMCG players.