How Purplle's $120Mn Funding Could Heat Up India's Beauty E-commerce

The Rise of Beauty Ecommerce Brands

The battle in India's beauty e-commerce market intensifies as Mumbai-based Purplle raises INR 1,000 Cr ($120 Mn).

Competitive Landscape

Purplle faces off against Nykaa, Reliance Retail’s Tira, The Good Glamm Group, Myntra, Tata Cliq, and Meesho.

Funding Success

Despite a tough funding environment, Purplle raised $34 Mn in January 2022 and turned unicorn with a $33 Mn round in June 2022.

Financial Performance

In FY23, Purplle’s operating revenue rose 116% to INR 474.9 Cr, though net loss grew 13% to INR 230 Cr.

Private Label Strategy

Purplle's private labels, including Faces Canada and Carmesi, make up over half of its GMV, offering higher margins.

Omnichannel Expansion

Purplle plans to expand its offline presence, adding 5-10 new stores soon, crucial for its IPO plans in late 2025 or 2026.

Market Potential

India's beauty market is projected to reach $30 Bn by 2027, with significant growth opportunities in omnichannel and private labels.

Purplle Patch For Beauty Commerce