How Nirmalaya is Turning Floral Waste into Sustainable Solutions

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Origin Story

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Differentiator

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Empowering Women

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Innovative Process

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Growth Trajectory

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Nirmalaya Makes Charcoal-Free Incense From Floral Waste To Reduce Health Hazards, Pollution

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How Nirmalaya is Turning Floral Waste into Sustainable Solutions

Origin Story

Rajeev Bansal's inspiration from Shirdi leads to the founding of Nirmalaya, a brand recycling floral waste into incense and more.

Differentiator

Nirmalaya stands out with its charcoal-free, handmade incense sticks and cones, infused with natural essential oils for eco-friendly and health-conscious consumers.

Empowering Women

The startup empowers 40 underprivileged women in Delhi NCR, who manually sort and process flower petals, contributing to a sustainable production model.

Innovative Process

Nirmalaya's patented recycling process, recognized by CSIR, ensures the thorough purification of flower waste, leading to high-quality products.

Growth Trajectory

After being featured on Shark Tank Season 2, Nirmalaya claims to have achieved 50% YoY revenue growth in FY23.

Nirmalaya Makes Charcoal-Free Incense From Floral Waste To Reduce Health Hazards, Pollution