How Is Zomato-Owned Blinkit Performing In The Quick Commerce Race?

[{"selector":"#anim-8cdd56f4-b444-49d2-98d4-650007dead3e","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61a342be-6a38-4917-87d6-3623d5eee645","keyframes":{"transform":["translate3d(-122.04545%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aad41829-9de3-4699-bf7a-fe3210c35cc9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

According to a consumer sentiment analysis by Inc42 and Clootrack, Blinkit managed to outdo competitors in customer service and acquire more users, but Zepto and Instamart were not far behind.

[{"selector":"#anim-e384f622-c21a-407d-8537-b77d94d60734 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-57.81249974400788%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4ec08319-40b5-4c90-9a49-6b35ae9acfbc","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a3b4aeb-077c-4be9-b090-27f7f70f8932","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1bddbea-1b21-4911-89ee-55fd9351c212","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9d88af68-a565-436b-9343-cd13a81ececd","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bf10335-bbd4-458f-a7a8-99212f605dfd","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52acd967-96f3-40e7-a121-20b42d281cd6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5efe3882-b991-4c16-b8f1-068eff375f28","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Blinkit’s contribution margin, as a percentage of gross order value (GOV), in the overall business further improved to 2.4% in Q3 FY24 from 1.3% in Q2 FY24.

[{"selector":"#anim-469ffec4-7284-4678-b433-f936b7be92b1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.68966563188863%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-61dd6188-1b37-4c1b-8706-51c8dcc7c0c9","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc5ddfc0-6b76-4469-9de9-6e67c989e9e2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba907d3d-fb0f-4361-875c-9cff635b5b8e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-97350580-fd83-43b4-8840-ce77daba9408","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2dfc49a-b3cb-480f-996c-f3d359c77cc2","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2568c41d-6e9b-4730-9f7a-1b56631028f8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-37d1f587-ae90-4b43-82a6-f890b260549d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Blinkit clocked revenue of INR 644 Cr in Q3 FY24 as against INR 505 Cr in Q2 FY24. The adjusted EBITDA loss reduced to INR 89 Cr .

[{"selector":"#anim-8e3cb746-db2e-4a17-b264-270f8da51c96 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.440422255963036%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a66c410b-2ec2-46a2-820b-d33c9021724a","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a080fa6d-1107-43b7-bc92-2dedacb8b06f","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5640f1e1-f534-4382-8840-d3caeee48d66","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3ecd9458-3477-4330-9d89-568a7b620f7e","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eeada7ca-e54e-4264-b812-f3718d846e7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e694cc59-6103-4746-b25c-91e81b1efac8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4030eb96-3756-44ea-88a1-eff825d7f063","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

But even though Blinkit may seem critical to Zomato’s business now, the fact is it is considerably smaller than Swiggy’s Instamart and Zepto on revenue scale.

[{"selector":"#anim-b13e55e3-8d92-4741-b5e2-35b836ed78fd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-6.568653875306667%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-16feaf62-e3b8-4e81-99f4-1c83133922d7","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34a9e8f6-cbbf-483d-b49f-6aaa6aec93b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a41d5a18-7a59-4789-8e29-47d4c6994e04","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-81f1ba44-43ea-4ec7-93ae-51ccc81f6eb4","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0cccf651-9f5b-4ec6-a1ba-87ef61c0724e","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86c134e1-8fdd-44ef-88f1-6dfa0462ae8a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-59bc8465-6cdc-4bb2-b7c5-6f10e848a594","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

While Zomato is shaping for profitability, Swiggy's public debut and Zepto's laser-sharp focus on sole quick commerce could change the tides for Blinkit

[{"selector":"#anim-0131af6d-75c7-4421-87f4-9b016e2b8aeb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-37.53594271717993%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-129d2a6e-da5e-4f9a-a6b4-091f7f222d13","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa13237f-86e7-4653-aebc-763e80ddb75a","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74259b61-0b51-4fa1-ac86-c312f29689fd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f019892b-f082-4c09-961e-90a4e9609db6","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c420356-b606-4564-ac3f-7770ebc9ddac","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9436df73-8a7c-427f-8225-6f8040ea6252","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c501bc7e-6abc-4d87-9066-37666fd7c4a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Swiggy and Zepto's public listing dreams could also ask for a Zomato-like profitability approach from them, putting the onus on Blinkit to prove that slow revenue will be a temporary phase as the focus is on profitability.

[{"selector":"#anim-57513f78-501a-4ed3-b477-3fce8a736014 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(45.30957762515423%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c1ba4f26-739a-41f0-95ba-0797a4873304","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f11f3e08-0df6-43af-b681-013eec139fdb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-638738b0-2c41-4261-8b44-de234f688021","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-18fda782-95fa-4561-8a34-3a60f34ebb1a","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cba3c9b5-fdbc-4bb6-8672-442ec8c4ee07","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5feac8d4-cd2d-4882-bc15-d3954e7e30ec","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ef122a67-b960-43bc-a744-a95d09aa6526","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Blinkit CEO recently stated that they have plans to venture into an Urban Company/Home-repairs type space in the near future.

[{"selector":"#anim-00a04fe8-360a-4d81-a6b7-6175ffbbd292 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.03322475477798%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-85dfe3db-f83e-4ff2-ad3e-9c12ce8f9188","keyframes":{"transform":["translate3d(-141.81819%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c1ef2dc-5e3a-4a7b-8670-f440cbccbb83","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-958fe95f-02cc-4e85-9177-e18f477999d1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3fa8a242-af39-47e6-aaeb-684f904bebec","keyframes":{"transform":["translate3d(142.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41fb344b-2f43-4f05-9b26-fbae1bb3c9d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c366432-69ee-44df-bc8f-0b928af824b3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-03fc6323-26a0-4f64-9d38-99d9d1886585","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Could this trumpcard of Blinkit push Blinkit’s revenue past its quick commerce rivals in the next year?

[{"selector":"#anim-9d0fca1e-8b9d-4938-9599-4d75e0a3e2d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b89170d-d88a-411f-8d44-6f33313a334e","keyframes":{"transform":["translate3d(-121.59092%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba6ef915-cfa8-4ec3-b750-e1dc22c5e3ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":3500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c06b7c79-01ff-4180-b5a6-db54082c93a6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.29693881241116%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Learn More!