How Is Lemme Be Changing India’s Intimate Health Space Sustainably?

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Menstrual Health Stigma in India

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Growing Awareness and Initiatives

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Introduction to Lemme Be

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Sales and Distribution

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Challenges and Strategies

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Market Expansion

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Future Plans

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How Lemme Be Is Rewiring India’s Intimate Health Space With Sustainable Menstrual Products

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How Is Lemme Be Changing India’s Intimate Health Space Sustainably?

Menstrual Health Stigma in India

Menstrual health in India faces stigma and misinformation, leading to inadequate hygiene practices and compromised wellness for women.

Growing Awareness and Initiatives

Awareness campaigns by the government and private entities challenge menstrual health taboos, with initiatives like RKSK and MHS making a difference.

Introduction to Lemme Be

Hyderabad-based Lemme Be, founded in 2020 by Devidutta Dash, offers 48+ eco-friendly period care products and encourages open discussions.

Sales and Distribution

Lemme Be sells through online channels like Amazon and Nykaa, with 77% repeat users on Amazon, and is in 40-50 upscale modern trade stores.

Challenges and Strategies

Shifting consumers from established brands to sustainable products is challenging; Lemme Be targets Gen Z and Gen Alpha with eco-friendly options.

Market Expansion

The Indian feminine hygiene market will grow from $900 Mn in 2024 to $1,790 Mn by 2029.

Future Plans

Lemme Be aims to normalize open discussions on menstrual health and expand its product range, targeting INR 36 Cr in ARR this financial year.

How Lemme Be Is Rewiring India’s Intimate Health Space With Sustainable Menstrual Products