How Gruhas Backed Bummer Is Changing The Innerwear Game In India


Realizing the opportunity in the Indian innerwear market, Sulay Lavsi launched Bummer to provide comfort and style to the Indian innerwear market.

What Sets Them Apart

The team at Bummer spent nearly three years in R&D to create ultra-soft, ultra-lightweight and sustainable ‘MicroModal’ fibres from beechwood trees.

Product Range

The product lines for men and women include a wide range, such as bikinis, bralettes, hipsters, shorts, boxers, trunks and briefs, besides pyjamas and loungewear. 

The Growth

Bummer claims a 175% leap in YoY revenue in FY23 and expects EBITDA to break even in the next six to nine months. 

What’s Next

The innerwear brand wants to overhaul the Indian market further and launch more categories in this segment. It aims to grow its offline retail to 20% of the total sales volume by 2025.

Bummer Brings Comfort, Style & Colour To ‘Innerwear’ In White & Grey