How GO DESI Is Bringing Back Fruit Classics To Kindle Nostalgia


GO DESI has turned the spotlight on desi candies by tapping into taste-bud nostalgia.


It produces lollipops made from natural ingredients such as tamarind and mangoes and sweetened with jaggery, besides paan-flavored mouth fresheners and traditional Indian sweets.

Changing Lives

The D2C confectionery brand has transformed the lives and livelihoods of 200+ women working for its three manufacturing units in rural Karnataka.

Growth In FY23

The startup's flavorful fruit lollipops are its best-sellers, with DESI Popz selling to over 5.6 Cr customers in 2023. They boast monthly sales of 90 Lakh+ lollipops and have recently introduced eight new flavors.

What’s Next

In the calendar year 2024, the brand aspires to reach a topline of INR 50 Cr. By 2025, it aims to achieve 100% YoY revenue growth and attain a topline of INR 100 Cr

GO DESI’s Secret Sauce: Candy Classics In Fruit Flavours To Kindle Nostalgia