How eské Is Disrupting Luxury Retail With Affordable Elegance

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The Birth of eské

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Crafting Luxury, Sustainably

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Less is More

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Strategy

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Pathway To Growth

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How D2C Brand eské Is Taking On Aldo & Ilk With Its “Less Is More” Strategy

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How eské Is Disrupting Luxury Retail With Affordable Elegance

The Birth of eské

Khanna’s 30 years of manufacturing experience led to the genesis of eské, a brand aiming to disrupt luxury retail by providing affordable yet high-quality products.

Crafting Luxury, Sustainably

Through eské, Khanna introduces sustainable vegan leather options, emphasizing durability and longevity over fast fashion trends.

Less is More

Breaking away from seasonal collections, eské adopts a 'less is more' approach, focusing on continual improvement, minimalistic design, and lifetime guarantees.

Strategy

eské plans a strategic expansion into offline retail, targeting specific metros and Tier 2 cities to enhance brand visibility and customer engagement.

Pathway To Growth

With ambitious revenue targets and offline expansion plans, eské aims to achieve INR 100 Cr in revenue within the next 2 years, leveraging its loyal customer base.

How D2C Brand eské Is Taking On Aldo & Ilk With Its “Less Is More” Strategy