DP_Wags&Paws
The Big Billion Days Report Card (2)

How Drools Built A 600 Mn Petcare Empire

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DPIIT Cancels Tenders Worth INR 30K To Boost Make In India
The Big Billion Days Report Card (2)

Drools solidified its position in the industry by focusing on Indian values like never giving a bowl empty, which they implemented by giving a free calcium bone with every dog bowl.  

Made In India

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The Big Billion Days Report Card (2)

Pet’s requirements in Guwahti are different from what a similar pet would require in Bangalore. Addressing that Drools based their pricing on religion. 

Regional Pricing

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The Big Billion Days Report Card (2)

The focus in India should always be on value for money, petcare being expensive makes the consumer hesitant, which Drools catered by providing education on the value of the product.

Consumer Education

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To further solidify their position, Drools opted for endorsement campaigns on social media sites like Instagram, with Bollywood celebrities. 

Bollywood Ad Campaigns

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Offline is important for fueling the category while online is important for sustaining it. Focus on both landed Drools in a comfortable position. 

Omnichannel Growth

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Indian Pet Food Brand Drools Raises $60 Mn At $600 Mn Valuation

Watch the full session here: 

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