How Drools Built A 600 Mn Petcare Empire

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Drools solidified its position in the industry by focusing on Indian values like never giving a bowl empty, which they implemented by giving a free calcium bone with every dog bowl.

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Pet’s requirements in Guwahti are different from what a similar pet would require in Bangalore. Addressing that Drools based their pricing on religion.

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The focus in India should always be on value for money, petcare being expensive makes the consumer hesitant, which Drools catered by providing education on the value of the product.

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To further solidify their position, Drools opted for endorsement campaigns on social media sites like Instagram, with Bollywood celebrities.

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Offline is important for fueling the category while online is important for sustaining it. Focus on both landed Drools in a comfortable position.

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Watch the full session here:

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How Drools Built A 600 Mn Petcare Empire

Drools solidified its position in the industry by focusing on Indian values like never giving a bowl empty, which they implemented by giving a free calcium bone with every dog bowl.

Made In India

Pet’s requirements in Guwahti are different from what a similar pet would require in Bangalore. Addressing that Drools based their pricing on religion.

Regional Pricing

The focus in India should always be on value for money, petcare being expensive makes the consumer hesitant, which Drools catered by providing education on the value of the product.

Consumer Education

To further solidify their position, Drools opted for endorsement campaigns on social media sites like Instagram, with Bollywood celebrities.

Bollywood Ad Campaigns

Offline is important for fueling the category while online is important for sustaining it. Focus on both landed Drools in a comfortable position.

Omnichannel Growth

Watch the full session here: