How Did Just Herbs Manage To Hit A INR 100 Cr Revenue Run Rate?

The Beginning

Just Herbs was founded by Dr. Neena Chopra, Arush Chopra, and Megha Sabhlok, inspired by Ayurvedic skincare formulations.

D2C Revolution

The company focused on a Direct-to-Consumer (D2C) strategy early, benefiting from the rise of online marketplaces.

Survival Amidst Competition

Just Herbs remained resilient during intense market competition, innovating with in-house manufacturing and consumer-centric approaches.

Marico Acquisition

Acquired by Marico in 2021, Just Herbs expanded to over 500 retail touchpoints across India.

Customer Engagement

Just Herbs used WhatsApp and Facebook communities for direct customer feedback, leading to popular products like lightweight foundation and herb-enriched lipsticks.

GenZ Focus

The Startup modernized packaging and branding to attract younger consumers, developing innovative products like lip and cheek tints.

Future Plans

Aiming to launch 3-4 new products monthly, Just Herbs focuses on becoming a household name in the Ayurvedic beauty market domestically and internationally.

How Just Herbs Grew 5X To Hit INR 100 Cr Revenue Run Rate In 3 Years Post Marico Takeover