How D2C Brands Can Master The Conversion Game To Unlock Growth

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D2C brands employ diverse strategies to drive conversion, recognizing that the goal goes beyond merely initiating transactions.

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Brands will refine UI/UX, personalize experiences, and incentivize users with deals, discounts, and loyalty programs. Some of the biggest names in the industry, during an Inc42 organized roundtable, gave some examples:

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“Build Your Own Bundle” Arata's strategy: Customer can buy 3 products for X price, at max 1 product per category. The person is then getting more products for a cheaper price, increasing the probability of one of products being used.

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UI and UX intrigue the customer to buy, but it’s the checkout smoothness that converts a user to a customer. Focussing on the same is necessary

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Personalization, where customers do not have to fill in huge forms to just get on a page should never be an option. Storing and remembering their information is key.

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