How D2C Brand Innovist Is Transforming The Personal Care Industry


The D2C brand offers clean personal care range under three brands – Bare Anatomy (hair care), Chemist at Play (skincare) and SunScoop (sunscreen-only brand)

Focus On R&D

Innovist's R&D-driven approach led to the launch of Bare Anatomy for personalized hair care. Expanding brands like Chemist at Play and SunScoop, it maintains an R&D focus at its Manesar unit, ensuring transparency in testing results per EU standards.


The brand sells its products on its website, ecommerce marketplaces, quick commerce platforms and offline across modern trade stores.

Growth In FY23

It saw more than 3x revenue growth in FY23 and an impressive 15% improvement in customer experience in the just concluded calendar year.

What’s Next

In 2024, Innovist plans to expand product lines, enter new categories, and triple revenue by adopting a house-of-brands strategy, developing sales channels, and entering overseas markets.

Innovist’s Focus On R&D & Transparency Gives Personal Care A Much-Needed Makeover