How D2C Brand Happy Nature Is Providing Clean-Label Dairy To Indians

Happy Nature

Happy Nature is a clean-label F&B brand, providing dairy and breakfast essentials made from fresh and organic ingredients.


Its tamper-proof packaging and last-mile delivery further ensure food quality and safety. Most of its dairy products are processed/made in two in-house production units

The Growth

The brand claims it turned EBITDA positive in FY23 with 55% YoY revenue growth.


Happy Nature added products, including millet, protein, and probiotic ranges. It grew its consumer base, added & new cities to its delivery list, and brought in products with high gross margins to achieve breakeven.

What's Next?

Happy Nature aims for 10% MoM revenue growth, low cash burn, and overall 50% growth by expanding to new cities and customer bases. It plans to leverage ONDC for ecommerce growth and achieve a pan-India presence. By FY25, it targets INR 100 Cr+ revenue

F&B Brand Happy Nature Brings Fresh & Healthy Dairy Products, Breakfast Essentials From Farm To Table