How Boba Bhai Is Revolutionizing India's Beverage Market

Global Bubble Tea Trend

Bubble tea, a Taiwanese beverage, is booming globally. Expected to grow at a 9% CAGR, the market will hit $6.17 Bn by 2033.

Bubble Tea's Rise in India

India's Gen Z is embracing bubble tea, mirroring trends like K-Pop burgers and ramen. Instagram hashtags reveal millions of posts.

Market Potential in India

Dhruv Kohli, CEO of Boba Bhai, predicts India's bubble tea market could reach $3-4 Bn in the next decade.

Boba Bhai's Journey

Founded in 2023, Boba Bhai sells 45 flavors of bubble tea and K-Pop burgers. With 27 outlets, it aims for INR 60-65 Cr revenue by 2024.

Challenges and Strategies

Kohli faced hurdles in customer education and supply chain setup. Clear messaging and reliable vendors helped overcome these.

Sales and Expansion

80% of Boba Bhai’s sales come from online platforms. The startup plans to expand to 100 stores and diversify its product range.

Future Plans

Boba Bhai aims for 500 stores in five years and plans to enter international markets like Saudi Arabia and Dubai.

How Boba Bhai Is Setting The Stage For Bubble Tea Revolution In India