How Anveya Living Is Disrupting The Beauty And Personal Care Market

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Anveya Living

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ThriveCo

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Colorisma

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Curlvana

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Raw Materials

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Growth

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What’s Next

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Anveya Living Is Making Waves With Beauty Fix For Curly Hair, Damage-Free Hair Colours

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How Anveya Living Is Disrupting The Beauty And Personal Care Market

Anveya Living

Backed by intensive R&D, Anveya launched three chemical-free and all-vegan beauty and personal care (BPC) product lines to cater to three distinctive segments.

ThriveCo

ThriveCo range offers clinically proven hair, skin and body care solutions to address issues like hair damage and loss, premature greying and stretch marks.

Colorisma

The Colorisma range offers temporary and semi-permanent fashionable hair colours

Curlvana

Curlvana is a dedicated curly hair care line offering all-weather anti-frizz solutions. It also offers cold-pressed and essential oils for a well-rounded beauty regime.

Raw Materials

The brand procures raw materials from natural sources and all products are made in-house at the brand’s manufacturing units in Solan, Delhi, Sonipat, and Gurugram.

Growth

The online BPC startup partners with Kaya Skin Clinic, sells on its website and Amazon, Nykaa, Flipkart, Myntra, and FirstCry, earning INR 39 Cr in net revenue in FY23.

What’s Next

Anveya plans to expand its product range and offline distribution in 2024 for profitability and 2x growth. By 2025, it aims to scale offline retail, increase R&D, and introduce new categories in hair, body, and skincare.

Anveya Living Is Making Waves With Beauty Fix For Curly Hair, Damage-Free Hair Colours