Hardik Pandya Invests In D2C Startup Yu

Yu and Hardik Inked an Agreement To Promote the Brand in India and Across the Globe

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The Startup Claims To Earn 40% of Its Sales From Online Channels, 10% From Exports and the Remaining 50% Is Equally Divided Between Offline and Online Channels

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It Said That in Q1 FY24, It Is Selling About 2 Mn Units and Clocking Revenue of INR 14–15 Cr. It Also Claims To Be Scaling at a Rate of 75% Quarter-on-Quarter (QoQ)

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Founded by Bharat Bhalla and Varun Kapur, Yu Offers Breakfast Meal Bowls, Lunch and Dinner

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It Sells Instant Noodles, Pastas, Desserts and Halwa

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