Groww Started As Mutual Funds Distribution Platform In 2016.
In 2018, Groww introduced the Direct Mutual Funds feature for its users.
In 2020, Groww ventured into stockbroking to compete with established platforms like Zerodha.
Expanding the Stock Broking feature, Groww introduced IPO Subscription and derivatives in 2021.
In 2022, Groww shifted its eyes toward the Lending sector and was further given an NBFC license for lending.
Strengthening its foothold in mutual funds, Groww acquired Indiabulls AMC and launched its first new fund offering in 2023.
In 2023, Groww entered the payments sector when they rolled out UPI payments, via a “Pay” feature. Through this, Groww started inching close and close to creating a fintech SuperApp.
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