Zerodha and Groww have become pioneers of innovation in Indian stockbroking. Let’s compare the two:
Origin
Zerodha started as a stockbroking platform in 2010, while Groww was founded in 2016 as a mutual fund investment platform
Funding And Investors
Groww raised $390 Mn from Tiger Global, Ribbit Capital, Peak XV, etc. whereas Zerodha is bootstrapped.
Zerodha is valued at $3.6 Bn
Groww is valued at $3 Bn
Groww's user base is 6.6 Mn +
Zerodha's user base is 6.48 Mn +
Customer acquisition
Zerodha's strategy centers on organic growth and tech-driven customer support, while Groww adopts a Gen-Z-focused approach through extensive marketing campaigns.
Services Offered
Both are discount brokers offering trading, loans, and gold investment. Zerodha also provides niche services like coin trading and educational programs through Varsity.
Revenue Source
90% of Zerodha's revenue, and 80% of Groww's, are from active retail investors. The rest of Groww’s revenue comes from equity trading and SIPs.