Google collaborated with Indifi and ICICI bank to expand its merchant loan portfolio, started sachet loans at INR 15K, and introduced credit on the UPI feature in 2023.
In 2023, Google integrated GenAI into search, partnered with MeitY for a Generative AI Center, and granted $7 million for combating misinformation and improving agri-outcomes with AI.
In 2023, Google upgraded YouTube news, added Top/Breaking News, introduced Skin Detection on Google Lens, integrated Business Messages in Shopping, and launched the multi-lingual superapp "a."
Google introduced real-time scanning at the code level to combat malicious apps using AI to evade detection on the Play Store. Additionally, DigiKavach was launched to counter online financial fraud.
Google Cloud released open-source solutions to facilitate the onboarding of buyers and sellers onto the ONDC network. Additionally, Google initiated the manufacturing of Pixel smartphones in India.