Akshay Kumar Partners With The Good Glamm Group For Men’s Personal Care

By Team Inc42

Content-to-Commerce Unicorn The Good Glamm Group Has Signed a Joint Venture With Actor Akshay Kumar To Foray Into the Men’s Personal Care and Wellness Category

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“Akshay epitomises hard work, discipline and age-defying looks based on natural principles of holistic wellness. We couldn’t think of a more authentic, trusted and knowledgeable partner to develop and launch this unique product line with,” said group founder and CEO of The Good Glamm Group Darpan Sanghvi.

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Akshay Kumar said, “The Good Glamm Group has built some of India’s largest and most loved DTC beauty & personal care brands and is very unique in its content-creator-commerce strategy. I am really excited about the products we will be developing and the business that we will be building together.”

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Both Akshay Kumar and The Good Glamm Group Will Invest Capital and Work Together To Scale the Business

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The Unicorn Will Leverage Its Sister Entities To Drive Revenue for the Upcoming Platform

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The Homegrown Male Grooming Products Market Is Projected To Reach $3.1 Bn by 2028