From Importer To Innovator: How La’ French Thrived Amidst The Pandemic

Pandemic-Induced Crisis

Tarun Saraf faced business challenges during the Covid-19 pandemic, disrupting his scent import and distribution operations.

Birth of La’ French

With declining demand for perfumes, Saraf decided to launch his own brand, La’ French, in September 2020.

Embracing The D2C Model

To reach customers during lockdowns, Saraf adopted a direct-to-consumer (D2C) model, making La’ French an online-first brand.


La’ French differentiated itself with imported oils and elegant packaging inspired by luxury brands like CHANEL and DIOR.

Affordable Premium Perfumes

Saraf targeted the mid-premium market segment, offering high-quality perfumes at affordable prices.

Strategic Online Success

La’ French saw success with themed products, strong regional marketing, and strategic use of online marketplaces like Flipkart and Amazon.

Expanding Horizons

Planning for future growth, La’ French aims to expand offline, targeting INR 24 Cr in revenue for 2024 and pursuing pan-India presence.

How Perfume Brand La’ French Is Challenging Legacy Brands With Its Premium Yet Affordable Scents