TMRW CEO: D2C Brands Should Start Digital & Then Think Omnichannel
At a time when many D2C brands are enthusiastic about expanding offline and some are questioning the online demand, Aluru believes in ‘being digital first’.
He stated, “There is still immense potential in the digital realm, so there’s no need to rush into the offline space.”
“…especially considering the complexities of scaling up offline operations from 10 to under 300 stores, which is an entirely different challenge.” He added.
Aluru further stressed the importance of integration between the two channels, where one channel complements the other.
For D2C offline brands expanding into marketplaces, focussing on the products consumers prefer offline is key.
“For instance, if you identify a best-seller in D2C, how can you bring it to the offline space or on platforms like Myntra or Amazon more efficiently? This is where we see the channel’s capability,” Aluru explained.