Decoding Zivame’s Omnichannel Growth Strategies

Innovation is the key. Understanding the fast-evolving needs of consumers and making them aware of how a brand can help are the two major challenges for D2C brands. 

Differentiation for inclusivity is the goal. Body inclusivity is the rule of lingerie play and products are now designed for all stages of life. 

Category additions attract users. Zivame has diversified its offerings to include sleepwear, activewear, office wear, shapewear and more. 

It makes the best of the seasonal boom. Big-time online events like the Flipkart Big Billion Days and Amazon Great Indian Festival have made ecommerce popular and accessible among the masses.

Zivame tackles rising costs with local manufacturing and advanced technology, reducing customer acquisition costs and optimizing marketing strategies.

Prices are the same online and offline. Online businesses find it easy to attract customers and grow the top line by offering huge discounts.

Channel expansion helps Zivame fire on all cylinders. Besides selling on its official website and app, the brand is now available on various digital platforms and offline stores. 

Creating a safe space to talk & shop brings more customers. Indians still harbour a taboo when it comes to anything related to women’s underwear. 

How Reliance Owned Lingerie Brand Zivame Cracked The Omnichannel Code